Welcome to Lulofs Design

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About

GREGG LULOFS

DESIGNER // ART DIRECTOR

I have twelve years of design experience, executing projects from conception to completion. Experience managing multiple projects simultaneously, ensuring a high degree of creativity and adherence to aggressive timelines. Able to effectively manage individual contributors, provide clear direction and constructive feedback and work successfully in cross-functional teams. Sound working knowledge of brand development and the creative process. Ability to develop, implement and monitor quality standards across all creative deliverables.

My experience working both as part of an agency as well as an in-house creative has equipped me to partner with clients of all sizes and categories to handle major branding programs, advertising campaigns, interactive and print projects.

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Capabilities

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Contact

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SAS70 Service

BRAND IDENTITY

Created a new energetic brand for the introduction of SAS 70 Service to the SAS 70 market. The new identity itself establishes SAS 70 Service as the most professional option available.

PROJECT INCLUDED

Logo, Business Cards, Letterhead, Website, Brand Standards and Guidelines, Brochure, Sales Materials and Photography

Created by Lulofs, LLC

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StillSecure

DESIGN REFRESH

Created new marketing collateral with an emphasis on the 6 touch points for each of StillSecure’s product offerings while giving the new collateral an updated look and feel accross the board. Project also encorporated a vigorous lead cultivation Program into the creation of the new marketing materials.

PROJECT INCLUDED

Website Refresh, Tradeshow Materials, Advertising, Miscellaneous Print Collateral, Production Support and Sales Sheets

Created by Lulofs, LLC

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Symbiotic Engineering // Piglet

GUI DESIGN

Designed a GUI to identify with groups engaged in resource usage reduction. Utility tool provides energy use trends and patterns of individual properties, neighborhoods, school programs and commercial/retail environments.

PROJECT INCLUDED

Identity and all aspects of interface

Created by Lulofs, LLC // One Tribe Creative

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Graphic User Interface

GUI DESIGN

Project details coming soon.

PROJECT INCLUDED

Designing all aspects of interface including physical and psychological interfaces
between users and products.

Created by Lulofs, LLC // One Tribe Creative

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Anderson KIA

CAMPAIGN

Directed the new design concepts and execution of all collateral to support the new Kia Motors dealership in Boulder.

PROJECT INCLUDED

Dealer and Brand Advertising, In-store Banners, Buttons, Air Freshener, Business Collateral, Car Decals, Counter Cards, Dealer Window Stickers, Direct Mail, Window Decals, Grand Opening Materials, License Plate Frames and Inserts

Created by Lulofs, LLC // G-Man Graphics

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ATTACHÉ Property Management

IDENTITY

Designed new identity built to represent the 20 years experience managing properties as well as the contemporary approach the company takes on property representation and style.

PROJECT INCLUDED

Logo, Website, Business Papers and Brochure

Created by Lulofs, LLC

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HEIT

DESIGN AND BRAND SUPPORT

Design new corporate collateral while maintaining consistency within existing marketing materials. Developed new sales materials and identity to leverage the HEIT PCS-4 Platform.

PROJECT INCLUDED

Enewsletter Templates, Corporate Brochure, Corporate Sell Sheets, Logos and Icons

Created by Lulofs, LLC

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Sergeants

PACKAGING DESIGN

Concepts for new product launch.

PROJECT INCLUDED

Packaging, Logos, Type Treament, and Dieline Ideation

Created by Lulofs, LLC // G-Man Graphics

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Blue Top Resort

LOGO AND WEBSITE DESIGN

New logo and website concepts. New look shows the resort less as just a fishing destination, but more as a welcoming destination for relaxation, family fun and recreation.

PROJECT INCLUDED

Logo and Website

Created by Lulofs, LLC

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Group Publishing

DESIGN AND BRAND SUPPORT

Contract work concepting designing for various projects.

PROJECT INCLUDED

Catalog Design, Advertising and Brochures

Created by Lulofs, LLC

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Hafiz Contracting

BROCHURE DESIGN

Concept and design a high-end brochure used to showcase the companies custom craftsmanship and quality work.

PROJECT INCLUDED

Brochure Design and Art Direction

Created by Lulofs, LLC

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Eheart Interior Design

DESIGN PLATFORM

Designed to position Eheart as the premier source of interior finishes for homebuilders, homeowners, and remodelers in northern Colorado. Research indicated when buying or remodeling a home the interior selection process often overwhelms homeowners. We identified a simplified product selection process inside the Eheart store, combined stylish products and design expertise so homeowners can now make informed decisions. Each touchpoint within the store solidified Eheart as the source for stylish choices, exceptional service, and unmatched expertise.

PROJECT INCLUDED

Management and Art Direction of Store Interior, Brand Standards Document, Signage, Banners, Sales Materials, Advertising, Trade Show Materials, Brand Training, Grand Opening Event, Invitations and Photography

Created by Gregg Lulofs // Burns Marketing

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Pinnacol Assurance

INTERNAL CAMPAIGN

Internal campaign designed to draw attention to Pinnacol employees who live the values of the Pinnacol brand. Goal was to generate discussion, excite employees internally and motivate the entire company to adopt and internalize the core elements of the new Pinnacol brand.

PROJECT INCLUDED

Internal Signage, Mini-site, Launch Party, Posters, Banners, Brand Training Materials

Created by Gregg Lulofs // Burns Marketing

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WINHealth Partners

BRAND REFRESH

Designed a friendly visual language to communicate and place emphasis on key benefits and customer services provided to WINhealth customers. The new "Personal Touch" message provides WINhealth Partners with a noticeably different position that reinforces their dedication to current and future customers.

PROJECT INCLUDED

Brand Standards and Guidelines, Web Site Redesign, Sales Materials, Banners, Posters, Billboards, Advertising and Photography

Created by Gregg Lulofs // Burns Marketing

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Burns Marketing Communications

SCHOLARSHIP PROGRAM AND BRAND IDENTITY

Scholarship program providing a select number of students the unique opportunity to develop a comprehensive marketing campaign for the Discover Science Center in Fort Collins, Colorado.

The identity system and launch kit was designed to coincide with move to new 2534 location.

PROJECT INCLUDED

Spark Logotype, Illustration, Posters, Brochure, Invite and Mini-site

Logo Treatment, Business Cards, Letterhead, Website, Second Sheets, Invoice Template, Note Card, Mailing Label, Door Hangers, #10 Envelope, Announcement Envelope, Notecard Envelope, PowerPoint Presentations, Banners, Interior Signage and CD Labels

Created by Gregg Lulofs // Burns Marketing

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HP Game On

DIRECT MAIL

Designed a campaign that targeting a group of 300 executives from 37 companies serving the gaming industry. The campaign was based around the premise - "Idle hands cause empty lives. What happens when gamers stop gaming?"

The project went as follows: Executives received a package with the possibility of three different items inside- a destroyed garden gnome, a bent shovel, or a flattened football. Each item included a hangtag inviting the executive to visit the HP Game On web site to view a video showing gamers acting out their gaming fantasies and offering an explanation for the destroyed item in the package. Following the video every viewer was moved on to another web site to view a video demonstrating HP's gaming solutions.

PROJECT INCLUDED

Management and Art Direction of Videos, Brochures, Hangtags, Packaging, Photography and Web Site

Created by Gregg Lulofs // Burns Marketing

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Schwinn Cycling
and Fitness

FITNESS ADVERTISING

Created and launched a life-style based campaign aimed at growing the commercial market by addressing both the fitness club owners and their end users, fitness club members. Group fitness and exercise as a whole were exploding and the commercial clubs needed help retaining members and promoting group exercise, new technologies and accessory sales.

MEDIA GUIDES

Designed for a large range of projects including catalogs, owners manuals, advertisements, product graphics and packaging. Responsible for manipulation of all rider photos and every aspect of the design process from initial concept to the final press check.

Created by Gregg Lulofs

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Nautilus, Inc.

NAUTILUS PRODUCT DEVELOPMENT

Collaborated with the Nautilus Industrial Design team to develop new products. Established a concise visual language by addressing aspects of form, aesthetics, and physical and physiological interfaces between users and products. "

PROJECT INCLUDED

Developing colors and graphics for the launch of the second line of Nautilus cardio products in four years. As well as designing all Nautilus, Schwinn and Bowflex colors and graphics. Assisted in product naming strategies and created all nomenclature and identities for product technologies for the Schwinn and Bowflex brands.

Created by Gregg Lulofs

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First National Bank

LOOK AND FEEL

Designed a new aesthetic for the Investment Management & Trust division of First National Bank.

PROJECT INCLUDED

Art direction of photography, bus benches, brochures, advertising, mailers and interior signage.

Created by Gregg Lulofs // Burns Marketing

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Cenex

EXTERIOR // INTERIOR RENEWAL

Changes to the Cenex identification at each site include a new look for the canopy, signs, and pumps. Additionally, most sites will receive new, brighter paint colors, new lighting and signage to help create a more modern destination for C-Store customers. New Interior was designed to coincide with the Cenex "Generation Image Renewal" and reinvigorate the shopping experience inside its convenience stores.

PROJECT INCLUDED

Design and art direction of exterior brand concepts, employee communications, brand launch binders, invitations, reopening guide, image standards manual and interior signage across roughly 1600 stores.

Created by Gregg Lulofs // Burns Marketing

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Logos and Logotypes

. . .

Various Clients